Should I get a website if I have a Facebook page?
Yes. A Facebook page is great for staying connected with people who already follow you, but a website is the only place you fully control your business's online home. Search engines favor websites, customers expect them, and you own the traffic that lands there—Facebook owns theirs.
- Facebook reaches your followers; a website reaches strangers searching for what you do.
- Your website shows up in Google search; your Facebook page mostly shows to people already following you.
- A website builds your credibility with customers who've never heard of you before.
- You control your website forever; Facebook can change its rules or algorithm anytime.
- A website lets you take bookings, collect leads, and own that customer data.
What does a Facebook page actually do for your business?
A Facebook page is a communication tool for people who already know about you. It's excellent for posting updates, sharing photos, answering quick questions, and building a community around your business. If you have loyal customers or a strong local following, Facebook keeps them engaged.
The catch: Facebook's algorithm decides who sees your posts. You're renting space on someone else's platform, and the rules change constantly. Most of your followers won't see most of your posts unless you pay to boost them.
- Reach people already following you
- Post updates and photos easily
- Answer customer questions in comments
- Build community and loyalty
- Collect messages from interested customers
Facebook pages work best for staying connected with existing customers, not for attracting new ones who don't know your business yet.
Why does a website matter if you're already on Facebook?
A website is your permanent, searchable home on the internet. When someone searches for your type of business in Google—"plumber near me" or "hair salon in [your town]"—your website can show up. Your Facebook page almost never will, no matter how many followers you have.
A website also builds trust. Customers expect real businesses to have websites. It's where you control your story, your photos, your pricing, and your hours—not where Facebook's algorithm decides what gets seen.
- Show up in Google search results
- Control your entire online presence
- Display your hours, location, and pricing clearly
- Collect customer leads and bookings
- Build credibility with new customers
Websites appear in Google search results; Facebook pages do not, which means you're invisible to customers actively looking for your services.
Can you skip a website and just use Facebook?
You *can*, but you're betting your entire business on Facebook's rules staying the same. If the algorithm changes, your reach drops. If Facebook changes its policies, your page could be restricted or removed. You have zero control.
More practically: customers searching Google won't find you. You'll only reach people who already know your name and think to search for you on Facebook. That's a tiny fraction of your potential market.
Relying only on Facebook means you're invisible to customers searching Google and vulnerable to algorithm changes you can't control.
What should your website do that Facebook can't?
Your website should be the central hub where customers learn about you, check your hours, see your work, and take action. That action might be booking an appointment, filling out a contact form, calling you, or buying something. Facebook isn't built for that—it's built for scrolling and engagement.
A good website also works on phones, loads fast, and shows up in Google Maps and search results. It's the one place online that's entirely yours.
- Display your hours and location prominently
- Let customers book appointments or request quotes
- Show your portfolio or past work
- Collect contact information from interested customers
- Appear in Google search and Maps results
A website is where customers take action—booking, buying, or contacting you—while Facebook is where they scroll and engage.
How do you use both Facebook and a website together?
The best approach is to use them for what they're each good at. Your website is your searchable, permanent home. Your Facebook page drives engagement with people who already follow you and directs them to your website for bookings or more information.
Think of it this way: Facebook builds community and keeps followers updated. Your website converts those followers (and new customers from Google) into actual business. They work together, not against each other.
- Post updates and behind-the-scenes content on Facebook
- Link to your website in your Facebook bio and posts
- Use Facebook to build relationships; use your website to close deals
- Keep your hours and contact info the same on both
- Drive Facebook followers to your website for bookings or inquiries
Facebook and a website aren't competitors—Facebook builds awareness and community, while your website is where customers actually book or buy.
What's the fastest way to get both up and running?
If you're starting from scratch, you don't need to build a complicated website. A simple, clean site with your hours, photos, a contact form, and maybe online booking is enough to start. SiteFly builds that for you in days, not weeks, and you preview it free before you pay.
The key is getting *something* live so you show up in Google and have a place to send Facebook visitors. You can always improve it later.
A simple website with your hours, photos, and a contact form is enough to start—you don't need a complex site to compete.
Questions people also ask
Can I delete my Facebook page once I have a website?
You don't have to, but you don't need to either. Many businesses keep both. If your customers are active on Facebook and you enjoy posting there, keep it. Just make sure your website is your primary online home and your Facebook page directs people to it.
Will a website help me show up in Google Maps?
Yes. A website paired with a claimed Google Business Profile makes you much more likely to show up in local search and Maps results. Facebook doesn't integrate with Google Maps the way a website does.
What if I don't have time to maintain a website and Facebook?
Start with a website. It's your permanent home and doesn't require constant updates. You can post to Facebook when you have time. A website with your hours and contact info is enough—it doesn't need daily posts to work.
Do I need a website if most of my customers find me through word-of-mouth?
Yes. Even word-of-mouth customers will search for you online to verify you're real, check your hours, and find your contact info. A website makes that easy and builds trust before they ever call.
Current plans and prices live on the pricing page, and the FAQ answers the questions we hear most.